- NYC X MELI MELO
WHERE IT ALL BEGAN
Melissa Del Bono saw a gap in the market in 2004 for understated luxury handbags, where she saw the market was saturated with heavy logo driven bags and felt she could deliver a chic and understated bag, that didn’t “over-power” the wearer. Made in her native Italy and designed in London, she wanted to stimulate all the senses: sight, you recognise the shape as meli melo, touch, you want to touch it and finally the aroma, when you open the bag you inhale the essence of Italian quality. meli melo bags are not only handcrafted and beautiful to look at, but practical and versatile to accommodate the demands of everyday life, this is how meli melo was born.
Vogue magazine (UK) immediately picked up on the meli melo brand, in 2004 which propelled meli melo into the mainstream, global press coverage followed.
meli melo is a French word for a 'mish-mash of things', relating to Melissa’s upbringing on a Volcanic Island in Italy to an English Mother and Italian Father, before moving to a UK University. meli melo allows you to live the urban life and dream of the beach, the juxtaposition of cultures from Melissa’s background translate into the unique designs.
Supported by her husband Doug (CEO) since 2013 meli melo is based in London, meli melo designs its own handbags and small leather goods. 100% of sourcing, production and outsourced manufacturing takes place in Florence.
WHY CHOOSE MELI MELO?
The global handbag market size is £104bn growing at 13% per annum, whilst the UK market is valued at £1bn.
With a strong international customer base, meli melo capitalises on both the growing international and home market.
Our USP is that each bag has interesting design shapes accompanied with versatile handle functionality, allowing many ways to wear each handbag. Chic and understated meli melo gives you the confidence to showcase your own individual style.
ON THE FOREARM
MAKE IT COMPACT
STRAP CLIPPED AT
OVER THE SHOULDER
Why do we need the investment? We could keep on going as we are, but making handbags is thirsty work, it requires a lot of capital to make a bag and to hold it in stock, resist the temptation to put it on sale, and to create timeless pieces. Furthermore, we would like to move from being an independent cult brand to a global brand, which is where we need a significant marketing budget. The Crowdcube investment will give us the juice we need to build out meli melo into a global lifestyle brand.
This £700k funding allows us to accelerate our global growth ambitions deploying the funding to digital marketing, outdoor advertising, new product development launching Mens in October and accelerate both our direct to consumer and Wholesale ambitions.
For as little as £10 you can become a meli melo shareholder today. Access exclusive rewards, discounts and benefits such as free product, access to the founders and tax breaks.
We’d love you to join us for the next part of our journey, and I believe having our loyal customers on board is the first and most important next step.
A CELEBRITY FAVOURITE
meli melo produce luxury leather handbags worn by the likes of The Duchess of Cambridge, Sienna Miller, Poppy Delevingne Kate Bosworth, Lily Aldridge and Olivia Palermo. Selling across multichannel (own Retail, E-commerce and Wholesale), the revenue has grown from £400k to £3.55m over the last 5 years.
meli melo's distinctively stylish yet undemanding aesthetic has garnered this strong celebrity following. Discover our favourite bags as styled by celebrities.
FOLLOW US @melimelobags
NYC x meli melo Collab
October 2018 will see us launch an exciting collaboration with New York City, the fundraising allows us to spend marketing budget to ensure that this collaboration garners global attention. The collaboration is also a segway into a new lower price point for meli melo, we love the sport lux look and feel of this new collaboration.
MELI MELO MENS COLLECTION
After many years being just focused on giving women the confidence to be chic yet understated, meli melo is excited to be launching our new mens collection this October. We believe that the same design aesthetic will translate seamlessly into the men's market. We see a real gap in the market for high quality product, made in Italy that are stylish yet practical and versatile.
Thanks, as ever, for your support.